VIDEO
PORTFOLIO
As part of my role as the Marketing Creative Director at McCarter, my responsibilities include creating video content for paid social media and email campaigns. Providing dynamic content works best with this audience as we have revenue goals to fulfill per play.
01
Ballet Hispánico Sizzle
In collaboration with Table 7 and the Artistic team at Ballet Hispánico, I created this 24/25 Season Sizzle as part of their paid social media campaign.
02
Blues for an Alabama Sky
I produced an interview with Nicole A. Watson, allowing audiences to learn about Blues for an Alabama Sky. This video was the most successful asset of the entire 22-23 Season, leading not only in traffic but also in click rates.
03
Wuthering Heights Trailer
Using pre-existing B-roll and music from the original soundtrack of Wuthering Heights, I created this video for our organic and paid campaigns. The video adhered to specific guidelines set by Pemberly Productions. In this video, I prioritized motion to effectively convey the concept of the play.
04
Between Two Knees Trailer
For Between Two Knees, it was crucial for me to communicate a clear message about what the play represents: a dark comedy about genocide. Using B-roll footage recorded specifically for marketing purposes, I created this video that incorporates audio effects by sound designer Jake Rodriguez, striking the perfect balance between comedy and tragedy in the asset.
05
McCarter Happens Here
As part of COVID-19 reopening, I created this animated video for McCarter's Happens Here campaign. The video was fully created in-house, optimizing budget limitations.
Do you want to see more?
Click below to watch more video samples
Ride the Cyclone: An Interview with the Artistic Director
Ride the Cyclone: Behind-the-Scenes
The Wolves: An Interview with the Cast
A Christmas Carol: The Tradition is Back!