top of page
Main-GevaBranding.jpg

Geva Theatre

As one of the country’s leading not-for-profit, professional theatres, Geva Theatre is Rochester’s flagship theatre company and the most attended regional theatre in New York State.

Re-Branding

After establishing a creative brief with the Artistic and Marketing teams, I created a classy but modern look for Geva Theatre. A brand seal was also created to allow flexibility in different formats. For colors, I got inspired by the exteriors and interiors of the building. Importantly, the fonts used in the logo are now part of Geva's brand identity.

Geva-BrandIdentity-N.jpg
Geva-BrandIdentity-N.jpg
Geva-BrandIdentity-N2.jpg

© 2025 by Carolina Vargas

bottom of page